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  • Writer's pictureLouisa Ong

Embark on a Design Thinking Journey

Leap into year 2025 and imagine a scenario where Singapore has transformed herself into a Smart Nation and yet, some people are still suffering from transportation woes…

Our full-day “Design Thinking Workshop”, held on the 12th November, saw participants devising innovative transportation solutions to address the needs of various demographic groups. They had to first build personas to understand typical user profiles who will become the end consumers of their solutions. Instructors then introduced design thinking methodologies which had them propose wildly creative solutions, ranging from a driverless car that anticipates your every need to a flying hover that transports passengers.

Special thanks to the Strate School of Design and Groupe PSA for jointly organizing this event with us. We are also grateful to our participants and many others who made this workshop an enriching, fulfilling and memorable one!


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