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  • Writer's pictureLouisa Ong

Instilling a sense of purpose outside of business-as-usual ethos at SEED


Felt the urge to instill a sense of purpose outside of business-as-usual ethos at SEED, James offers inclusive employment for ex-offenders a hope for society acceptance on their reintegration journey.


Kin Kao Mai Thai Restaurant is James’s way of rekindling his passion to serve good food by devoting his time and resources to fostering a more inclusive community. Having a sense of purpose outside of business-as-usual beliefs has prompted him to establish his business at Social Entrepreneurship and Eco-park Development (SEED), which supports the Yellow Ribbon project by providing hope for acceptance for ex-offenders on their reintegration journey. Looking to venture into the food and beverage industry, James was introduced to Social Innovation Park by Macs Fong, an ex-owner of Pump Station 1965 which is also located at SEED. He influenced James to starting his business with a social enterprise outlook in order to fulfil two needs with one good deed. “As we go about our daily lives, it’s important to remember people who need a second chance, and believe that the world can be a better place”. This is how James uplift the lives of those who need support. In addition to inclusive employment, he advocates for strong family bonds. The charming location where his restaurant is nestled by the Punggol Promenade Riverside, was a perfect place for him to create a harmonious and family friendly environment for everyone who dines at his restaurant, so that good and economical food meets fine ambience. James intends to promote and continue hiring inclusively in his future plans for Kin Kao Mai Thai Restaurant. In addition, options for transitioning the company to a more food-sustainable structure are being considered. Incorporating the “farm to table” concept into their current menu.

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