SOCIAL ENTREPRENEURSHIP AND
ECO-PARK DEVELOPMENT (SEED)
How do we create a new incentive model, to do good and do well?
This was Ms. Penny Low’s, SIP Founder's burning question which ignited the genesis of SEED.
From Vacant Plot to Social Playground
Ms.Penny Low's vision materialized with the discovery of a 2-hectare vacant plot in Punggol, which SIP transformed
into an inclusive space for social innovation in 2016. SEED was conceived as a social enterprise
and a social innovator hub, extending its influence beyond Asia.
The "Social Contract" Model
SEED pioneered an innovative “social contract” with all its tenants, where all tenants are asked to
support a particular social mission of their choice, where in return, they would receive business and financial support.
This experiment yielded remarkable success, empowering numerous businesses to
achieve returns to people, planet and profit.
Uniting Fun with Purpose
SEED as a pioneering social enterprise hub in Asia
provided a for social entrepreneurs, businesses, and communities to convene
within this “great social playground,” fostering collaboration, experimentation,
and the prototyping of solutions to prevalent social challenges.
Since then, SEED has collaborated with its partners to amplify their social impact,
impacting about 13.2 million individuals and
incubated 47 social entrepreneurs and technopreneurs.
Over the years, SEED has evolved into an integrated social ecosystem where entrepreneurs, communities,
residents, and families foster cross-pollination of ideas and drive innovative solutions,
cultivating a dynamic and robust social innovation community.
SEED's Impact in Singapore
SEED's impressive track record includes incubating seven social mission-driven restaurants, all founded by first-time marginalized entrepreneurs. It also created Singapore's first dinosaur park, enriched with 'edutainment' online modules of social causes, in addition to commercial and community farms, recreational activities featuring Traditional Archers, Knowledge Quest, and Uncle Ringo, among other offerings.
SEED quickly gained acclaim, earning a place on the Singapore Tourism Board's
list of top destinations where the community and locals unite and spend time.